Enhance your digital photography with the right file format.
With so many options available it can be overwhelming to decide what format to use. But don’t worry, we’ve got you covered. When it comes to Mirrorless or DSLR cameras, you have the option to choose between JPEG and Raw.
Both formats have their own unique advantages and disadvantages. JPEG is the go-to choice for those who want a quick and easy solution, while Raw files offer more flexibility and the potential for higher quality images.
Raw files require a bit more work to process, but the results are well worth it. So next time you’re capturing a special moment, take the time to consider which format will best suit your needs and elevate your photography game.
JPEG
Open the full potential of your images with the power of JPEG file format.

When you choose to record a JPEG file, your camera takes care of all the heavy lifting, by processing the images and saving all the settings you’ve made into the file. This means that the color, contrast, sharpening and everything else you can tweak or change on your camera is applied to the image before the information is saved to your memory card.
However, with JPEG file format comes a trade-off, it uses a Lossy system of compression, which means that some information can be permanently lost when it’s saved. But don’t worry, you can avoid this by carefully selecting the JPEG quality options your camera offers, typically ranging from Basic to Fine.
The higher the JPEG quality, the higher the quality of your images, so when you are next are out on a photo shoot, take the time to select the right JPEG quality option and elevate your photography game.
RAW
Enjoy the magic of shooting in the RAW format and develop your creativity.

Unlike JPEG, Raw files give you the freedom to process your images on your computer using Raw conversion or image-editing software. This means you have the power to change the appearance of a shot quite radically, without affecting the image quality.
Imagine being able to change the white balance, contrast, saturation, or even make adjustments to the exposure, all while preserving the integrity of your original image.
With Raw files, the possibilities are endless. You’re in complete control and can make your images truly unique. These adjustments are only set when you resave the Raw file, so next time you’re capturing a special moment, consider shooting in Raw and unleash your creativity.
Image Quality
When it comes to capturing those special moments, the image quality option on your camera can make all the difference. Typically found within the camera’s shooting menu, this feature allows you to adjust the level of compression applied to your images, ultimately determining the final quality of the photograph.
However, it’s important to note that the image quality option is only available when your camera is set to record JPEGs. When using Raw format, the image is either not compressed at all, or high-quality “lossless” compression is used, providing you with the highest level of image quality possible.
As a general rule of thumb, it’s best to set the JPEG image quality to its highest setting and leave it there. This ensures that you’re capturing the most detailed and crisp images possible. Of course, if you ever find that the file size is too large or you need to make space on your memory card, you can always reduce the quality later on. But, it’s important to keep in mind that once detail is lost through high compression levels, it’s impossible to recover it.
When you are out taking photos, make sure to take advantage of the image quality option to ensure that you’re capturing the best possible images. Whether it’s a beautiful sunset or a candid portrait, you’ll be sure to cherish these memories for years to come.

Image Size
As well as format options, your camera also allows you to change the image size, measured in pixels or megapixels (MP). This option is crucial to consider when taking your shots.
It’s always best to shoot at the maximum image size available, this way you have the flexibility to reduce the size of your images on your computer later if needed. But, it’s important to keep in mind that enlarging “small” shots will definitely degrade the picture quality.
This is because when you reduce the size of an image, you’re essentially discarding pixels, but when you try to enlarge an image, you’re trying to add pixels that were not originally captured.
On your next photo assignment, consider the image size and select the option that best suits your needs and elevate your photography game.